Terhas Berhe

MD, Brand Communications

…Comboni School in Asmara, Eritrea, and I went on to Ryerson University in Toronto, Canada and then to the University of Westminster in London.

…working with Tri-Account Business Services in Toronto, Canada. Here I gained a thorough grounding in what it takes to start-up and manage a successful business. I also had the opportunity to learn about the techniques of financial services' marketing.

…lead a full-service brand and communications agency focused on building iconic African brands. We are based in the City of London and have a growing network of offices in Africa, where we are currently in Ghana, Nigeria and Côte d'Ivoire.

Some 15 years ago, I was puzzled as to why there were no standout indigenous brands in Africa. In my ensuing journey of discovery, I realised that there was no 'Madison Avenue of Africa', with a vision of intentionally and proactively creating such brands. So, I set up a groundbreaking business that was able and willing to tap into world-class skills to deliver iconic African brands.

…Learn, listen and trust your instinct all the time.

…my father. He was a lawyer and an educator. Fairness and self-belief were the key attitudes that he instilled in me.

…Never look back.

…Have confidence - and keep your focus on delivering excellent work for clients always.